A Hellmark Christmas Musical takes every familiar small-town Christmas-movie cliché and gleefully sends it somewhere much darker, stranger and funnier. The writing is sharp and current, with clever riffs on corporate culture, influencers, holiday-romance conventions and even a few winks that seasoned Edmonton Fringers may recognize. The cast commits completely to the absurdity, and the musical numbers help keep the increasingly outrageous premise moving at a terrific pace. A few jokes are stretched a little longer than necessary near the end, but this is still a wonderfully smart, inventive and very funny piece of Fringe theatre.